Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
{"ct":"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","iv":"9df8430b03e14b350faed7cd76fc439b","s":"10d1b2dfba26f9fe"}
Share your thoughts. Click here