Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"31ac0142afeb284e8b91a68155ec7227","s":"2aa445c171a34b09"}
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