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Retail

Chinese Gen Zers have unique approach to luxury: Agility

August 24, 2018

Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop

 

By Sarah Ramirez

While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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