Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"bbfb0a39bcf73e92dab1f25f560eb9f5","s":"28859cb302246720"}
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