Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"301f118aa7b82ab57f7bf1d4d02dac98","s":"5fd917c43ad2a3fc"}
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