Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"28f27bb8b2a458bb09f67a046d98bdbf","s":"278d56ec1e0b1f85"}
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