Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"bb97e8c8f8eca5379388aea2cbce6357","s":"7113af0a068c1693"}
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