Retail
August 24, 2018
Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop
By Sarah Ramirez
While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.
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","iv":"3104cea96f4a21c837604e89b02bc9b5","s":"b8bc7388afff20e2"}
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