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Sep. 22, 2019
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Retail

Chinese Gen Zers have unique approach to luxury: Agility

August 24, 2018

Luxury retailers need to learn how Generation Z sets itself apart. Image credit: Vipshop

 

By Sarah Ramirez

While luxury brands continue to court Chinese millennials, the nation's Generation Z population is coming of age with their own set of tastes and priorities that retailers and marketers need to keep in mind.

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  1. Bleu de Chanel dives deep with new campaign
  2. Rolls-Royce hosts art auction on production line
  3. WatchBox looks for growth in editorial integration
  4. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  5. Rimowa stages first historical retrospective at Sotheby’s
  6. Dior asks award-winning actress to spread joy in fragrance launch
  7. The China Report: Innovation in Luxury
  8. Duty-free spending to grow 51pc in 5 years: report
  9. Chinese travelers want personalized service, embracing experiential: report
  10. Fendi lets consumers take a bite out of its logo
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