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April 11, 2026
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Fragrance and personal care

Beauty brands foster community growth through new platform

August 30, 2018

Reddit user takes to beauty community to show off her new locks. Image credit: Reddit user Cazette

 

By Brielle Jaekel

The beauty community, known as one of the most conversational and interactive in retail, has found another digital home to share insights and content in Reddit, where luxury brands are learning to tap into the most hardcore fans.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. IWC supports global marathon to prompt thoughtful water consumption
  10. Subscribe now: $12 for 12 weeks
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