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April 19, 2024
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Fragrance and personal care

Beauty brands foster community growth through new platform

August 30, 2018

Reddit user takes to beauty community to show off her new locks. Image credit: Reddit user Cazette

 

By Brielle Jaekel

The beauty community, known as one of the most conversational and interactive in retail, has found another digital home to share insights and content in Reddit, where luxury brands are learning to tap into the most hardcore fans.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. Saks prelaunches seasonal styles from Prada
  6. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Fashion falling behind in fight against forced labor: report
  9. 2019 luxury spend expected to grow highest in UK
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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‘Writing royalty’: Montblanc celebrates Meisterstück’s centennial
Jimmy Choo hits the green with golf-inspired capsule
Saks prelaunches seasonal styles from Prada