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Protectionism, nationalism pushing business to adopt localization: A.T. Kearney

September 5, 2018

Shiseido is one of the luxury brands taking a localized approach. Image credit: Shiseido

 

By Sarah Jones

While globalization was the prevalent growth plan in recent decades, geopolitical movements are causing companies to adapt to a more fragmented world with market-specific structures and strategies.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Gucci studies connection in spring/summer 2025 campaign
  3. Exclusive Resorts purchases Inspirato for $59M
  4. For high-end fashion brands, wellness is the ultimate luxury
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Dior, Rizzoli to release book on Lady Art project
  7. Savannah College of Art and Design debuts SCAD LUXE research center
  8. Veuve Clicquot debuts après-ski activations
  9. Hermès showcases the surreal for spring campaign
  10. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
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