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April 26, 2024
  1. Mercedes-Benz adds celebrity touch to G-Class rollout
  2. La Mer appoints first male brand ambassador
  3. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Double-digit growth streak continues at Hermès
  8. Prada Group sees first quarter sales rise 16pc
  9. LVMH, CFDA launch Earth Week video series
  10. Gucci makes splash with 'Lido' collection
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Retail

Protectionism, nationalism pushing business to adopt localization: A.T. Kearney

September 5, 2018

Shiseido is one of the luxury brands taking a localized approach. Image credit: Shiseido

 

By Sarah Jones

While globalization was the prevalent growth plan in recent decades, geopolitical movements are causing companies to adapt to a more fragmented world with market-specific structures and strategies.

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  1. Mercedes-Benz adds celebrity touch to G-Class rollout
  2. La Mer appoints first male brand ambassador
  3. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Double-digit growth streak continues at Hermès
  8. Prada Group sees first quarter sales rise 16pc
  9. LVMH, CFDA launch Earth Week video series
  10. Gucci makes splash with 'Lido' collection
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