Retail
September 6, 2018
Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora
By Brielle Jaekel
LVMH’s Sephora is continuing its streak as an innovator in customer personalization, toping the ranks of Sailthru’s Retail Personalization Index for the second year in a row.
{"ct":"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","iv":"858359ff8d9d92c90a75627564a2af64","s":"9ef75e491c44c179"}
Share your thoughts. Click here