Fragrance and personal care
September 17, 2018
Boss The Scent campaign. Image credit: Boss
By Sarah Jones
German fashion label Boss is weaving a story of seduction in a narrative campaign for its namesake men's and women's fragrances.
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","iv":"79d1293f87198af0f17b5551d03ec25a","s":"e15fae43b2ee5fdb"}
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