Luxury Daily
World’s leading luxury business publication
Feb. 18, 2019
  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Gucci responds to sweater backlash with diversity initiatives
  4. Outlook 2019: Question for luxury brands – Who are you?
  5. Hermès paints picture of global flagship in podcast
  6. Zegna launches new retail concept in New York
  7. Moët Hennessy USA launches educational mobile site to sophisticate consumers
  8. How competitive brands can work profitably together
  9. Luxury brands spotlight artistic appreciation at Frieze Los Angeles
  10. Bloomingdale's gives flagship beauty department an interactive makeover
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Boss introduces “augmented sensuality” in fragrance effort

September 17, 2018

Boss The Scent campaign. Image credit: Boss

 

By Sarah Jones

German fashion label Boss is weaving a story of seduction in a narrative campaign for its namesake men's and women's fragrances.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Gucci responds to sweater backlash with diversity initiatives
  4. Outlook 2019: Question for luxury brands – Who are you?
  5. Hermès paints picture of global flagship in podcast
  6. Zegna launches new retail concept in New York
  7. Moët Hennessy USA launches educational mobile site to sophisticate consumers
  8. How competitive brands can work profitably together
  9. Luxury brands spotlight artistic appreciation at Frieze Los Angeles
  10. Bloomingdale's gives flagship beauty department an interactive makeover
VIDEOS
More Videos

MORE IN Fragrance and personal care
Barneys’ upcoming High End concept shop exhibits cannabis’ prolific nature
JAB seeks greater stake in Coty
L’Oreal’s billion-dollar brands see double-digit growth
Estée Lauder’s skincare sales drive record quarter
Armani takes leaps of faith with perfume spot
Saks hosts beauty podcast to further position in sector



RECENT ARTICLES
Gucci responds to sweater backlash with diversity initiatives
Day’s wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod’s
Tod’s kisses spring hello with playful campaign

Zegna launches new retail concept in New York
JD.com, British Fashion Council join for international fashion platform
Secoo hires former Swatch exec as watch and jewelry advisor