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Retail

Loyalty strategies require multigenerational approach

October 15, 2018

Consumers across different age groups want different things from their loyalty programs. Image credit: Lancome

 

By Sarah Jones

As luxury marketers aim to build loyalty programs that appeal to the growing consumer base of millennial and Gen Z shoppers, they may be missing out on the affluent older generations by not taking their needs into account.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
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  3. New film from Moncler marks return to Winter Olympics
  4. Hyatt names global lead for luxury brands
  5. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  6. Sephora highlights the integral presence of Black beauty
  7. Dior’s ‘Lady Art’ project turns 10
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  10. Breguet debuts ‘Expérimentale 1’
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