Marketing
November 13, 2018
Mulberry promoted its autumn/winter collection in Seoul. Image credit: Mulberry
By Sarah Jones
HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.
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","iv":"08d0521bf21f4e547fed7284727068c9","s":"d7b98085cf31a1ce"}
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