Marketing
November 13, 2018
Mulberry promoted its autumn/winter collection in Seoul. Image credit: Mulberry
By Sarah Jones
HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.
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","iv":"f5c69a1893e3f2848c96bf43e7ba1a3f","s":"f3fc5c6446d5677f"}
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