Marketing
November 13, 2018
Mulberry promoted its autumn/winter collection in Seoul. Image credit: Mulberry
By Sarah Jones
HONG KONG – A luxury brand’s DNA is now more important than its country of origin, particularly as companies have increasingly global footprints and operations.
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ddkPLYf\/s3\/IxeVkNA38xtiOk9DK\/78SXFKvOPd\/jLu8GOBYw0ZGTKJB02gxc\/FyyefBCyaV\/\/4W7n+0PwPniwfgkFuEH7xovBYb7CRZ6PKMXM7F3Dh9HNH+mRH3NVo6M6GNDDbh\/llFIgGJx+xPdt84sM1FX7KoUpEdW5k9N5l6h\/Vt21aoBJKYcbfnPF7l\/+jDgxhW\/yw+sf5\/RTIaO65dsPfcg7n7s+rF9krvfks1xWqPB3K+QYHYB9\/346VnQZWhNOgKkNnSewLErVXa9OBNb3Xmfe5kP6W1+\/CuBVSly9nukEQ3qHD\/H36ig6Yy\/Ojs\/hOe17bwYSJ0jpvapbnYd7i\/ZdlR2WMc6KtBv5N5ubhzXGp1nTpzCBS8nK+nHnxJDBOJeG8wU7GzaJ7Oa1vcSqP3XwShgecybrUCsRgAnBksuKUsLvJchgdDPtkRR1ZhaTaEI\/rezwCdUPT217RgEBfawyIjoR9Ylcd2diSXrl3pw3kNrNCL+ISAr\/0Ko3od\/gz1YEZbcbi\/shrW24pC5fcICcqWjo0zWN\/QZ0mVviPCd+4RK0vy4F23aFrckbUrQfPg06MfT0LxtLCbSEgusaXkHeRVB7Jhnu+1LG5L\/Ay7xPGLexT2CmSnVS1DZLgedymg0v1slLIWozDlPrcVZr7jDO75LwbST5+2wo9PTum13zQdKteoPomxr1U9j+1\/MgXs+mrcpEMH7Ahq+iDDOWgvhoH3nDiZUKz63A0zhnQVdUCuZjDDgwpiN2kG4NshGd83bc1VUcMpuTnfBSONxBqDJVURF5v8rGssRrfVlnN8qBNolmz7lVtnTdB63yof+uqHLI+L6+dCB33S4jVp8Ir0qhJZ32hFfH6WueClLr8ETCEHTT0XhbzRai2FRrBCzuZ1+m0iIKjDkHlK6lrg1jwdamgH1F1mQ2rVc\/IZMro7LKLGH1aFL1I1evXb7B9Vu8B5EGDgSqJzwVL60g8Nye+QYxPdjLeEkaYzWSxNjhQEaZvgwhvfZR7Z7W4GBML2vi9lnmy7rfZFj+YtwIrpS3hfEQE+VvRU\/zfHT1+Z0+VNCk52y36r898q3D\/REtZrLupcFHEBZroZLWMJwzVR3u9Xk3dXa87DFsXnHL+\/Vo6NsUYBrx8TaCfoIupbQ4Ot2tX1uGwM6Altym2c3mmS9pjW55u6WRNwafZr79tdoV21J1yBROn9eA5Sygb3\/tdhsbKo35WRVmyA6V\/6LWMUHH60evBPSiypPmMilYIOsjxqO8N6uEXLg7zgPGqDH97hGXxJyB4\/NyP92tOtagJNtLBGQ+l57uaK9mEiP6LK1w5LJSab02OGph6IkX8wcv8lkk0eg+YMRzsOrXJ5owJxNrnabYTxhm++eHU7YnpM3x3mi\/6w\/fj5SErB2dIZyoGELxE6O69bbJ4cdj73MaR2oUOnwU6ls9vU0\/ookH0\/jRdyvJWAIa9Y\/rSyCQnmZLsX6iSxZL3ryIIj1\/zAAGNUUgMd7rbdGu8MWKuPlIxVtBmS+0f2iNThBHTEyUk3r2uodHub7tgqIhs7fBkkVQ1EBsHA57j\/iL90yG+WdEaEur+jiCAD8c48eX+SgX\/nMnoRfpAoPrD5USj\/agajQ73QFyBBTJ09N4GVaW2+5DNcu6dw98ut0\/edwwfP356461Vj6GZ06E3RTWkBUr8YlJBtjjCGqGwNYWnu5gwjhwYNbfPY+JMxexd3yQ4iP8r+p5qt0jNAYVw4r7015nFM37QbLsXbOEP216VRcESBAcpK\/JPWzFPpu6TcGeaxe+SyNvEX4p\/E\/3NjyrtInDkBOK6xgBaZyV98TL68qJYmswh3zJBInCavXhHFSFEYW6Qr+YlYYemiW5qieuslQFCzcjWev2aN80b4ZyXJaa4\/40IR4k6jhmkJiJcZCuOq4pmVqKrj70wXa+nLelRACYtAhwlIdLswa6hS9uB2bT53UGn4pXgPHgG20m+VotaLlJCerYEQibl8y4TzJ4jOliIepqwacHGGID9wzeulvES+XPF3Cr4uKZq3hfWxtHoEEbo5QOcx0iN3ybNXc0M9fDIWxPzpqrxXx3pA9ox4v45UU++7s0hJmmSw7ytrXY+4d3ris3qMRGNUro8duXoUmGBaMrRS2ebLoXpRJGxkf24cjySjuSGFZVtbOKcPYqIAHyjNLLJwjeECfPVgzxVIMhsu7kD1Im0GYyxak4bZVmHf23b4swoJJ+eIN+LTQwVaaz56HxGAWpxtTFo\/iLS7w\/QjL4TsH6UZhs2wTMZux8Kk1aFxbbGptZOi2g4BmwID58L6Ia9oHIOT7okVUwRiglT40tpHMMdUQaQlyAa9z77o4W26mWiw9B7xYM0ipMY2vgBpoE709VwzrQHCRWU\/S1EbtF\/0yVm9FIawXdG4A7baRBj0M5XGF5AMBMNibaR+xpUFwXqyzPLkDJLqtJeVC65nff16JLVngRMmv9UYV5hXJCZ7foOz5qYRF9HV69jVXBeRgC3l06ulT4DoJzNTiY9TuXq15tG80xuWzPKhVTMjow1Puya1tHEsrRu39nwZB9RTWwkYY7ZPuQlVzsAxjqjZAvDvP6+tYV6AI6UXkt\/vMr+rlUzQ5BxAhGx7plDcX0WkuLUpvtEkVXBYCd7wVXcMJO+EaCZtbvT2PqYrionm2JqVuElA8wCchm3P68PINflaU+b1icj8IO64D5B7Ik9TqFRHJRe\/iNy715DvkNvqBmhsDOupEHAlqA+QQbmWPf737j+0J+3T5arGfiuDtUS1IvJM\/Z9\/Q+oIb9n\/YTZm\/iS\/mXkNVptoQ0OWGwuZGbeDRPdsugv8Jx5inGitAyfULP\/wFbjT0HEZTu9bd+Kfn8VrVIVGdKclEt05dd6V9A6DtzmG9lZgt8DweIBTyBvbY9F\/zKiHl0NZIFa59d\/AXrku7Bm+bF2kSg7ddtmhWN1vvPqSExHoTuKxPv\/rWMaWV5BBLVimG3OvNBOWyhB81dzFQRpIeYufNX5HXqdIowHbhPF+Jq3RkJvbY1VqDa35FwEmwupYX1da3MuTpsSLmrJM+4zulPFtzu8koXMU6IRmcydv03SQQgCwgLBUceRssnBHdIIN3CoboOOCnVIG+O\/9dzKCBXWHc9+1hg2bmYzoqk511zG6HlCmnKTyNGkxPEWMQY7UluCoa6PJ87qnVQvaT+juqPPnGOsHeSLCq8u1YHBJiDvvblD3LGodccCS+DEHGGt8bCTXmssWAwr8sSa8lGAX3f89tJrUuNiFhwbMPnV0f3iue5SKRDCAN8EFqfLOYWvy0uP1jBNPJJkITglduX+DLBKk0x65QVGA5UtQhU5Gmm4Y0DqxoxJtYE8JIbai9X8jQBztajDUuBJKshtWQJ7iAHJQxBZ+14XIjdLXrBtzaOKb5ysjVn6PyOnjqsT5Y102b9yW\/gIafYIcB3F8\/TiUKxQUWR1QMarkKd2ZMFD5QqfTIGym4gU+Nms4Uv+8Z1HaLSgRgGSxOITKFH85vAbzKa43xnT+SoRZ\/WfxOgrJ\/sFzVGlkEScAV5FdWWGcgPnaSP9LBDhhZVbcEwDaFdMIZa7me4MusQ26RfVW1KBofgoGHNg\/2L6PjUuB+21xZrxD+r7EkHK2k4H12M7scC3fNIy4F96VGLJdTB+daodaUFR5GGCWAvo82kPxFLguBXcVkHZ8fB45iB+HbMnZFzXhKuPD8kXRxSYVRa6fEBtPsaptQBLI3n1CoPArfQn8scZmBtVm10M4qp4qOW+8sYS7UN9e3Fn\/q3f\/2y30vV2ehE9jy1LpSFuir2dzsN+63ZSdXxEboB43wcDtZw1P7DyRaXYWIbHMXZoldGi7A7gI5Kb3K6V1VhIjwsEayBUH3szGBty0aBBO7Q4suWZU43o3m05SJErg6xie1SNVpfGybC5wLWygvlnOLN0u2C4zKMYizEhXyZ0HFo4wV7PbORckhNottRWYn\/MkyWe7xrXrxkgZ20XDrXA\/G+sPuU10pZxFdUgxio78NkJ6nkMqgPYEIMOXafdCVcQZiP9lPZbuixmRym5JZ3\/+69SpUS4R7RKV47GaUTvE5gUDduGimm2nVcru9oubNYPSwSdDIVnWEvzAukNT1eO34bRtXFXtF49f6laEYLCN0C0aXVNRLzFXO6lNWkEGzonnrBgYssdFT93YSiPbbHinhqst8fG3E3zvmQLjSxf80sWZO+SqLVSLsVzm3Vk6xC9yljnrbe5xkkWwlw1EWoJgiD617XNv1\/eI7\/Y978OnxjneRuEC\/tM+8Ffd7OfWfHd5GX\/8rKb83W1cixl4YTyx25cMBd9dZrj0Ib2Q22bvyqVZ7faBmhj6CqFMBjbqa4G\/nof\/csaM2pJDNh0qKHGTLVROBodzbEuGI3M7pfniDe0QZQCBnLbQJPMkXAYI2aQkAL5OxJ12M4upBiZOVkiOK3PXKll1PhpO5\/lENLNO8PN80lSvHLQJtCD63v4LQT2NSc8bEAk+qOIaplQSuWSDa4pUSRrddAj2qmVXzc2Dfy78siTQGlYfpr3kVYg5VCvJpsg\/N2fwlHxTvVQw\/A3P\/xqxP4hq7ytn+hYcOTEz+36YEBtN3IqT7\/JrzAcDsWX7Dv69LgFpgfEInbEIhbmurEEjNyHku54i3BGNI4RHOcHORHtQAmPaw\/5Ge9LaJctZC+CGg4q\/L9M4OERIrq03ZSKLVUj\/iWxMYrTfTQK42yR3lCa8NTG0WBeAFr3Thb1TVGvX+pPk6gdVwcMYg6QinaG9fZxwr7Pl4VHX+IUN2jzzyr\/6j4103P7qSOinSFOJr+hyWUme\/FpjEIwi6OiQKy8qjluKagTEQNyj8W6QW9l9xOG788E+KEulihkw3phRfoWFCgnxXZyudbqIxkmsWSU5tNmaXONwyNNbQRKi1gwKkxGs5jBtAp0iJqr9hwiTUdQ0G6rqtvseOzDyXdz71awauVa\/NZU03qbOXnb00KPI5Aa0i6PULoXxHU8jct5xckXpKH9VTQYuSt1UJUl3UYc4hDncl4UfEx6rG7rcGfnDTCLFJ559hwsV6iCNw\/7KzmV4x6hXplktVCyxgvM5CVPnT6nGkZI4lezqcfgcYpa1ZIHtVGROaaWktr9cmAEEhWIpK9uP6yOaFTpVvAJvhSlFhJodjY8qhonNmNTHIJPga4OFWM5dPVTAnmYz3M88xV\/yuvP\/0dikOkYoGitEAyZZaQlWsR8p0DJHSfCQIXHnNXDUTnAMZQjD6EPML4ToSPvmBZs07hSN3kbz0GrAQO+ozN7YSafI3HnzyA2cnEBPMoaIA==","iv":"e9d566b864f0238254e75176192989ac","s":"1d4f4b6c3605b717"}
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