Mobile
August 3, 2011
By Rachel Lamb
Rather than developing a costly mobile application or optimized site, some luxury brands are opting for SMS or MMS messaging that delivers relevant and real-time information to opted-in consumers.
{"ct":"5ThN4L7pu+TC6YDNViWNKwyDOudiznxtDpLQB6fpSpNBzxoPTpO+WisizNxPKFcmCr+1P4iKc8d1GR8sv+R8cccqS8b7YoWsvi1Uq1GRz\/2+kKNDp96EK9nGNXPoVKTwevJd+hLtbiRxFDd4krrzteiiW4CYZ+2xp\/wEhhAZnD7iO4Z\/ZDEaSMLIkYCRGJL1mCSqkHWswSkEu7RGo9IwZrSg5LttnY9RWGPsErlmDS6fyBqoPNXv64TyFTyyIewKKtKcVqfN8BZhvs8Yea8\/kp+dZQvMa7GgEfKWSSJZ1C46jm4UUnswTDpI7I4dSTcDkOj+uWYmXNRHbEPjnvscUp9DuCrPL1FyQi+vAUUH7a\/2H\/eyvcLjRWhzTMpqd90oJN3A8cgCVKVOB\/tO+Tlm1N2RtiZeV14zwg2vSLR2HzGmcpWaZCD1tnmXaUaaSZXeElW5aP52\/C0+RbuDzbpBBTBTWUJSfnjQHyUJFieDyrtVBuXaBbSUHrQTmPHOapPkPHataCiZqmx0GXv8bMKV2\/Ue\/m0ZTROIglIAx3afVNfd3cfXLvl+SYS\/Q8RvO+3wznQ7b0NLwZD8xoC036BKBVg43girZLukllJxZPVsa6DGAU4n2ETpsVWGDl6wkXUwU3\/yKc8P1lrdi8naGPN6aTVlpdPtW\/BwiVjoyRZLIZn4y033TA6q3tfVgUfny12bQuF2o2yoBKQ1SXnBqEv4a3PbzYGV1ML0frkIMXt\/v0nAuBY1DKkc0J1b3FwOWQLvvb0lbS5f5XhkVH2jfRMZF+KczEhI\/sb9\/1InaHsCQL9BZl8JTKSnUX2Kaj8Aa\/V9QAT3LJQqlE2C\/N5CP66ENnnIwN8ADx9KKqo2JUUvCca7Nnb2858LiHImP2zS1SmZyyHTUOEFcxWgB4a7DO4mKVKdadgpa9az3IDGkR+M8UkqWIsGaZUiWMlMyfQSlMFss\/oQfwfBL37mrYt3OCfqMoB2ojbyd9PZyTOO0yMOZsa1atFV3jLz9tdP3Djmhd9MOpgbfRH0zMHdJyXnEw6LhOKn\/u88FB7C5ILTarYTv031RZGVlXcLtTIZC0and9LnMpEBZouhPignScHnj5bexYzyl7w5wcgo09X6JNith5RWUuaj4nGpuG3PAlzZCNdLvgz6QaP71kzpz5LgwqkixY3N4Hyo8GvN4lj0rIOhFrJP7nHlLGvPI9G+ktn332QJSIpHt0h\/2IwsYxdPFJHPSC8Ex4pl7aO6CLUV\/U5oWXQAdFw8uFQkdrxLB6eBX3+eZ6QDbML8Z8KP\/71OTuppOMg49BBQ4iADW\/UhNIAKTdic5np+1eZGunksvMUh1BVF2jYWCw5nDT5CfgZJ566jUqlHvU9QcSKVbqUOfKLv9qKpz8x1\/3ofObG4XGwRhVAUNtfcGHNwUF5duYan6RcmJ9jJ4w71xBD5TOtZ0eRtfLiHzpJi+ZDbygLjwpdTjCVYBiheREjjEs2pwSAxuqkhw+pKqAGhBLqWGgdVgNsYuZX5JyQDIeUqRqd0NmR+AWvWWHJa4zwCI410ekvK9PP32ELXR6eF99J6pe\/HkB8TPGq9J\/DNowJadXPSlm4mHIiaE\/zbNLrx8gEpOaW+seix3uxhz0HP2u3sb2JeIXaFb01zZ\/MCcPvaZWuE9JQxIoPD+uWBqPywuDKnlUaniZ5frE89vQKPBE6n9q1rHfKgsd5SWHMTWBEqEyiq0HgUmwU4nHOJ+LVMlolkGslkriY2NdiD4ewkVWrx0B034mkb5rYBFnv\/u7rJo2pJ77JdGQLs2g8iH+YaXBoQdGTmW9KzZxlDGgT36LzuiNmb0Wi0vabz10eaWeTHtdAAgDB7rN59j8\/CmrJV0kGndQpW1E43Lp0TE+OFRutLxRRFOmDjyDpeuLWogjZQSQ9DfIVJfK6k0WHRcZfcyJfHelDTJJQb52NYwUeaFxrk+woqO\/FWTU+rRkfyIp060bAeTbrSqWObDL0qEMhM6Mqdvul3QeQ5Orn+NhAuUXQ0vO\/NFK4JtiNbz3wYnh0AbVekqIADLijtUsHCfdBXoJC59potgnxi4RSa0UlW+AYQ8yzRMVTnCK2a7UMKN\/Zjoib\/Z55Ox28lx7Mn75tpF6L1H5KEA3B0rGgRyuR3rcvfRVjgqfOPXFtkyNWLBI1\/MYgNex5RsFhjz0x\/+\/fzAvoKmuP5+BxYRfMljfgYAdXgkDqg\/YWQKsKgLdYJY5DgkIytUprqfP+XkonfhDx0pvugAQ3N65PACqc+flG7JL1GtA0y+Jbv5IVSIWGeLNCBF9vScCxHAH2HxWnhv0Daweh9bynKeltZeG0B7ertb08ROGo\/d6HkqxbSN\/xDx7TmqHzBFXxjd\/IB+vF8VxEKB2tQbuDc6xxc4MP85WIud9uPA4AqMPoyAxIZyb2YjVwlIhiE+BeBHBT03zSGnWt74gL+XxbdB7iGl4\/wx2F8GNWwBeKQaxZ9mDFZBVnNBxTLUwt\/PeWWH31c6TGBsGnpZjUneH0\/ZZsyFEjTa\/QrVElBwX3OXxCWGvBsvQ8nD2MaJSJ3CT9oBUcOdqovhlJsNL+\/1MbT\/DBoXCZbXlEi6aVKmJ85WNvIsgnP6Ni57WTgvMOcQLfR7tFfuEvH16R9rKMnp2DoA38gpj967+98IV3ej7c7z8Im+mQMj6lIr7xkmNvm1NUzizkm92iK14DzqTbQYbS1wqVQdzXYHROK5kVGiKmH3h6UHeb+HFZRAzZ5J++PyspoqMzpkZOswTwr+rfQ5CsK4Dy49L5xcjd6jYuz8e\/YU39ZbyXPTNTegX6jCv4\/1fMCmD6yjIFoCZ66vXNsJGJHPvGA3j18sxooHwfS91Sz+1W8pk2wP5\/7PkLwpa\/CozQWi4QDIdrSny9FYxdssjVfb6ZCWqE\/4yZD+feucDwB6VSbew3amx+xZJyQa3ZXh4uenW+XfI9GXoGqh9o1YJq4honYSt5hY8ppXFuzmeDVTRndxxHj4CNzQhelND5uvqOPW9tWRrDu26pQ02MAmf4cH\/bt6Ry8tqVbmWsIAdYcMJ4zgg36lVdAbY5OJ9106Ln30m7FoR7neMfhPqBIvFNNgLUkKcW8cZxxOunn0V5pZ7vDKnuv9F+w\/of+rGxO64\/8IT2pApt+OeL3iEV\/dFkLB+oWdDWMnihH9eKnge+ciJdgzh5WOyjfyXp6kN033g2yZ+He8Un4GM+k5icFCs0Kfq7Cjcv0xdMFc5geHX0f1E0atePyMvbkUBDYRQhZZFi\/dvyGN4Kp4bBhCZdZzos8FF4oMiVGV85bfpH4uqQKD3wJEVKhMZ1jSBnGGTp89RhhFE7y9C0CMrOzJMBr86X2AF3+oiBiC9W62F+sIIhqv+v78IGMKWZ6Vz5\/NYeS3TXxeA8xbJGPd70VTz0pPQ7OrH0r7Ea+u0OfIrqi0TjPdra4n8DrdCvzeW36w62zor0c9xx+hQG8y90AF5h92ZTf9wkko66vYy+cBF7AeXXS97\/\/qY2DaytuMImISWzxvSYb2dVML9AWpvrrLgOOV73cDGFeQddAnC34vcgIMVS6XX4I7Gb2kanyjf+yyJir8rSdgDd3NBgwk\/ZDVKOhdLBusB4ejyUztwD6zRuyOdojaqDKycf4xVuVrYzA61T5cZWBSqj3JkWWWd3eVVjrhfvvjZvbijF2YPHhGcDQ4RVKblaYAkG4YFjpVhLWH18+0ICA8+44JRsh2k34co8kLPckBnNsepD9dILSm4p9r8xHTL41RaTF3gl9HxsSWmL3uDgkvUX9ocvW8OEMZE4JON0qHljgUSCpMSEm28a3tQ0PBVoFnq36\/uL2oQMOWbLbqN7H4plyaZUJqVzv6NgsLhJSJN2m7fQmB+50VbCw\/IZr7UJXfC3ZiQUA00RLWIhf0GwXn\/oea3W4zmH4Aez55DTkYemjVt+g931VFpR4Ai1Mefg\/bbG6CGJQi+Q\/J8NKZtVZ0o5OoiCMcE9r4Ye3Gr4Zhcj6an1i2\/8UIwhNFdiWZVeEsPLx\/v3M5TuIez+uCM+RTVx4il1JUSmYPoTNElhfO3hkRvcWdocaMF6SOXASYjWJ\/HvrRI245ZRzdhlMfXOLao62qzD+AcBE3\/Y1NgteKkc8HiLQEBlM0y1LRcwWf9HguT1ZdvcpYiOFhSGBEaECY6\/Dm\/jBo+9Y57EjOKWkD\/lzJbIyvnscnaotcK1z0gT+\/IZKp81CAN95OxTQ1iWcphoZP9s9k7+GlLCv3BEdK20HJNBvepnFoRXAH4bj0CxyG\/AEmtuUczbsE2pbIuNC7WMJUH8Bd6kivguvAnPnSdfx8hfX+G\/GBcW7tJ+6x76SBwspg38LjVYDYuPhwe3Lgho7SFnFNttXfhEa6yEaZasjXosMj+p20NaTs2qBUqm2qYl3+aBHh8H+IHzrPWP6NDkVKukPLuBmf8JOUO5yFyom0ar43oSM\/BVeuDXbwkDq3eGEv+9aVsjdHZ2dGDAJT2H3o9VVpD1KHhSpWr0JUHaeDxAD95qDYzesvMcgdzWWAqXYuiLBt9fecOCLNfdp2NRlKTeqnj0KKSbzRWoJhZKoWkAX9ZIW6GRelspIX7hLZqwU5pnHQCcLh8iUW7lLlUCdVRboouaNFlAauokmCRBnrO20yjk1TvxHAUuA2SUbDF+P0r67Gaol0vTNSJ3gr\/WmKYTIafox5cfvlUZCN7oWdwndAh+CQq4Ogbh3eOMYuBtvLfwxCrstvcTSnEakQ2sAgm9Yv8Uo7zxbuFv2HJt5RlstIrUCIYk2HLwKZ8icOYs8DV4veIdmHAjCmoRMZ5GXop8t\/Bph\/aAGJyUINsbLjePz34lhKYk1C0IV59uks5YcMtYIigzuj7TLrDtGk50I5Umx9Nsx3YOB6gc5E3aU\/xOseG9kaq2vHAD4qx25M+ei1s\/xsaSILpwfsriqNegUgOwwSSdCmI\/mBdgBqDE115VYdfFiJboH4wXCNTRv3qdpjvF0kydRQNLa0GzcwRAeym2R3DLJKZFTZhzDyyz2hcO6PNI370V1tB\/5xpczkOrPb5DrmTwE82KzCoHeqz7ud+9G2vpsJ\/udR1axjrHfCEXwk4U5VoPlir6zPM3CHfbGeIcHgC\/Y2aMYEknbEFLr6rEn7aFrDWfOZ5h89K3GUMZkoVhixaFWuh9E0f5dls1IBkSvex6p\/c5BpJBrwkxx3MGMUT9464b6oVIuUoqfs+inZk51AZsWnGTF45J5fk+q\/AS3AeYOMa++cnQmrpus0iYLI4jHyvPd59yBGkeGN7iUL6Y2MSdgErMy9+2rRCG9GpRghnniuJNI8KxW6kuG\/Pr+o\/34HEIdz6D4Eeom5PwU6+32vNKpFKv\/LJMUO5c85sUtTBtsaFJYOgNwMFaA\/nf7DmMASss6e7HIHpyG0psrQaFauPlgOpir6Udyxug+ody\/N3VESW+o9Ka7fZK77o52YBSBBBNu\/xpQx7a1SuoQahsVb4nm1g7v2APNDdiGvJCRSDI6i7AudVYPomotf4xTg9KoVhAf39Qwhb9CySjDwYRpXiFJgXiqxKJVpuD1zoDLA02xIrJ7isZJQ5yyb2KB7On6Dugw+ahHYs3ia9utiAJ4qi77DQHcwMOrbCTJq\/0C9TmOLwr7ZVxacuar2DrXdNoqGEHmIMFQrQNVeO\/0KuQ0GnFzffW+SelQR19OVtFeNdTW9FGqBOEVoVrj5Z3ILLcigra9B96nbj5hHJlazfxY3zwBMBw8hI8BUnRfCLyiT0vgZorzEKb0g7rbwId2+ty84CAVVu+O0elCoZIoLDxZUvXzs74L3BOU4RkFByo5svRLaDy1En4hUSyOsxNrDx58+UV3KHuxCyy+LPhX8dLCt5eAfl+k7b6c38A8OfD7zSklLCzX2pCu9Plr7Tlu6\/hwOjok0TC33RU4l2n1uhPuWtrxKYp8DUiMXokN1igJf3rn\/aUC\/XzfZmEcZbD3i6pTuNidXdPFCKkWJhoGOTcKapCzI6lDtUpqBibucKwn\/qggTEwBj734fsRDDzzJSt5tjd8QPiq5OCgy8WvCdAjViAddm7Q8IdRoV7yLV3yk9v6vfjmwE5+mxxsDCxXwcv2COK\/nnconWuzKiaW2YAJlN1xMhxVOHNoOZlC0eEfYoYYXPu+8biuMB7Oq7WJkxt7erfN\/7S7e3a8syCW3H1qrgsCOjOk876w4ltcMLgR2a5QEqQkBeZoXAUSSDQrYb+KBMdEYt+NMT\/p0HJuXrkZrYY7DF07l2sN+xF0+\/fd1tzZU0aWl06ye1YMkY3aCz63tL3h57GSDHb3emQoGUF+0Z5WaYR5VXQJ5tMPBOahDnKg8rvHwaR0gOeX5pna3tkHdM1eQeWvDP0UKuXToHcgzWD8a+Pba0QTOhar\/0lwU8Av4pKxi8RmkBx0G7zLcxO9ylcS8iXY8nsEisxQHc1wqi10IY9FnNUHi1VXmCorN+on7oMbA74uDGhyeGZQKyIQSMnNQLAtfvehNPWyKUrgW\/akRoYmQTEIvl+xvRpgmEFtTSF\/EyPzzy0R8XWQSPvFzj6NDl+7iC4RzgD3D3NGIFg\/ZV9IEu0zH3w3\/CVNJ\/pkDlaEwE8lZEtOEYLTp42Eiwig3lYoO2d9ZAXRXnoaYTovqR4MAske1uNGzFmHhTryM2ktynPoAFS8RlDNilEinwHnEKBe3thf82BuKrB1lPZcaK1e435KuuGgTq20env8onDCLcAXPmeSlp1qe2CM8dPHJqBK39IYPJE0bTKJVPSUp7zyd30q3FvDCr7byWCZdZTO0LGsfV4WRHuJNxMco4Jo8618PLR4kixV\/3GQiaE94B2j2pRZF7HU=","iv":"5bb2d9090dc8caeeecf1c0e236d1a3c6","s":"07f8b3d158e81e5c"}
Share your thoughts. Click here