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Oct. 24, 2021
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Out of home

BMW unveils Guggenheim Lab in New York to promote social discussion

August 3, 2011

The BMW Guggenheim Lab opens Aug. 3

 

By Kayla Hutzler

NEW YORK- German automaker BMW has partnered with New York's Guggenheim Museum to create an interactive, educational event space that will travel to nine cities worldwide promoting urban sustainability.

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  1. Hermès, Prada fastest-growing luxury labels: Interbrand
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Introducing Luxury Women to Watch 2022
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Dior reinvigorates Miss Dior with latest floral romance
  6. Achim Marketing Solutions' Adina-Laura Achim: Luxury Woman to Watch 2022
  7. Dior taps rising tennis star as newest ambassador
  8. Audi offers vision of progress in Janelle Monáe campaign
  9. Zegna reports solid growth in H1, nears pre-pandemic levels
  10. WatchBox expands into Switzerland with headquarters
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