Retail
December 12, 2018
Most consumers value prizes that make life easier. Image credit: St. Regis
By Sarah Ramirez
As brands and retailers experiment with different strategies, including offering prizes and rewards, those that rely on value and relationship building are the most successful in attracting consumers.
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","iv":"c020f2e26471c2cae277e3c47d409355","s":"5df0ec990f3149dd"}
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