Retail
December 12, 2018
Most consumers value prizes that make life easier. Image credit: St. Regis
By Sarah Ramirez
As brands and retailers experiment with different strategies, including offering prizes and rewards, those that rely on value and relationship building are the most successful in attracting consumers.
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","iv":"d7687c7e3c8fdf260f59766e9782d994","s":"c70d19dba09848b5"}
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