Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"06bd7a2745b6f2c530d98f65dde90e95","s":"e20db984aba17de7"}
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