Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
{"ct":"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","iv":"c2ab7ec3cd430d3bffab8fb33fdaf311","s":"63400137f5b77123"}
Share your thoughts. Click here