Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
{"ct":"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","iv":"fe008a874a6a608b6d225b627a483428","s":"3c21c4fdbbde8c4e"}
Share your thoughts. Click here