Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"ad00808afa9dd7241c0c83ae134638e3","s":"d55e689af842c800"}
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