Marketing
December 13, 2018
Knowledge of consumer and childhood behavior is important for luxury brands. Image credit: Yoox Net-A-Porter Group
By Sarah Ramirez
Exclusivity is a pillar of luxury, and new research suggests that people as young as 6 can show a preference for scarce over abundant goods.
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","iv":"2c9d1ee9e43807d5725903cdfccd9506","s":"54a086c7df1c5c64"}
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