Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"b2b8e5e0acf4e8b4c2867d44b6b0304a","s":"fee726306a5f9bf7"}
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