Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
{"ct":"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","iv":"5e0699fb29a61ee9b515a9facd043818","s":"3cfc38350537c93a"}
Share your thoughts. Click here