Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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