Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"9ad202e26dfcac2b49037ab6e7ee5883","s":"52b4555bb6f73ca1"}
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