Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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","iv":"f99bbb2a54d39b7562af84982065c0a5","s":"8d16d96184fb6bd8"}
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