Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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