Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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NexL38N6adgbd+j7hf5bXhUk87WdoP\/eqqCb95pPAkIwMbO6OqQw0m\/Z+kYBUHTS313AMFB1sBz9jWguGzGlAsagcz95Zbv0pzpohfzu3Tz6jvTqAeOOhvT0hErQ0cj86jsR4s1PfNBTBT6Y8im9bHA62p3ulDrbn+uGNmmACcE5An3Rd9V9oXw7AJhCTKoOGZkhS9+JtNPtzTYM3JhseYZPpseFOQO08M6uJsefbpfwlgjgl3SgnRDzacQ6Uy7bOL0W7xKxlBAyNzwhvtZlUOZruGaPwbWdm7y0nbbdiVuvx9FqVr0UxrIjM4rvjBtE8X9V7x8vrYJvRvwNWWjnfqS2L6tKycJVWVd69Cy2j67YAY4+56aFrkgnvhmQgZX\/CFmms9ogCkQ0h9JVD17e6UcF5FC+4QWQ70zHLvEALohH7kSHZyG\/1ulX41aIufeTPFFcWzramwqM1HB5TgCvyPi2biEBU3qiqM5+8lYS1pVXYTRqTe3tW2i11AT9LzM5VpFhqMBOShfKnbyGjX5A6nr72X30p2Tm8SefzB62YYFVpO6KK2XyH10up14pm9qPgQtqEbT3CcK2PTb5wiB4UzOX+hOLYRM7jbBZeJjLPDg0ryZOUiOwKFoutqehlmdHIkDxEbitwRTNyu7MOjzWxoUlBfmWDy0tckX2nFcCjsx10NHdeMgK2ETRU+Shh7BxvKBM\/wN5YeVBIyE949xo6VDmefwrPX7TO\/lSOFSgFIuXmK5jqhAwQ7gtKtmZ91J6MCZjyh7dVJVuaFRuolaZDhSZ46HbWQdlzWoaBEdHULO7EOFlN3ZdzOA3m8t\/Lt3aK9DsrbF\/V3DP\/teJhFl5cR2G20\/lVQzzr7wbl2YpjQjA0cmhgn+K5Hw3JqKUwl6OibxT6wVt+iFx8CABbrN6OeHKia1Fz1VW5NpypVTeUWUaJhjlKO2j2pKfrMiW7sx7z4HpzX9Av8JD1wKOI1Axkd+OfGMvKR7cHphlvX1S\/vDaI95MfHadfnvfb1Caoxlhvfzx8Yb5lpHg+LbEdBmiSzSAsH8yk06546eLft4+07k7\/4naNGZj3PA6tcORqRjdi2Mn7TCM\/p1oYQDPp4RKlmJjbnC\/GKduClDsjIiJQlpv7kT7ktc37Ko7knsgBYvvWR\/Me6wHEmYn7lMNam+k0N\/CaJhEnWGVJTfPeMrJTVGiIQ0Y\/LK\/6Ezd6+DnHsyyb8yVe25y63frjFSHoq4\/4Tlq\/JS6a6QL4Tc+9XZTVQhIufilYQY\/DdYOovz96CL8BWxqgMIfwDKZwndvCB6sAcWb3KCxXK6VgXtyZ1CKiZLeON8VcmzxYE24PBQZ2MAPDEeoL\/IHq0NxDM\/Zk0UWkTxnaa3tWGDFoHZblXLmVEv2l2mxvXHXmxHWxca3A2PKPONcXFqbEeLhpnwKOlL0ctxfIE01gwYlWDZS+jWSB0yjfPQ37T1amx1zKf4LcpPKNVtHWpAs0QEJhRQo4JujwoZUzx\/FrVngNlXGK830Xgq91VzTQRRu3LPMDPiYmYlOaqZfMBxKAuGZ\/ehxn9keIKVMPop\/OTb7MzLW9ValL9lq1\/wV27AESxYZPpY\/wbNqi7JHztpTi0uZiMuP\/4Iuq1JK175Obn4njoIeAvlySYPCpoHU9PTp+97jAYmUiCr9CAOlkyqqtJ1LjT\/ZmkvZxEN\/652dDdKGYzeLHr5r9E3CVVuAaaEGVFP59ZyS01zuvbdNSsVrBk2ngCjJwPqRyQycAPxs1txsoZXK4akd9qL2BICJQhCeuJQp3hCGNL6Fy12dDKSzxPWcRyksREjXQrUy61xIsZMpAJeLltAntEQS5cvxdOKV\/Z82fDx1oUnJ52s3vB6zKy1MdUTnaTF6+lhVGY3z6+DSHPvHWuHBoyB0WbM9EKGkjzuKpdjg6xSSK\/d6uPPsGOyu3mbj7cFz2mmNQzSS78jJiSBSVyaTJAvHiYhj0rGODYyJsmv77u4k8NsWyzVWNhHWqfy1UdkNcGcecMuBQFLakt4WbLyeCz9mUlNGAQSWHvbjqoH9w7JCuIs9+QAhEpCLGQhzN8JSXYsCz++aaBl4KA0rmHN3wJ76CkJZYXgGgM6bsCLNVKxblBORXW8jhWkcImMK2G+tpAc7Kv4YGH\/HbABe6Z+BkfM+3V95BSX7ZrClO+NT0vr6EUoC3J0prCBgkOAbvLMEBEm0kpxhrvQWLUrR2q8D+ulVlKDCbqbueTU3xlVUGwno27GT8sk2aZ\/9jMjOPsbc4KOmBeKJs0HnpAAYm4fA2IeC7Dxw0jSUHmCF1KGIavHFlvozRlFXx9kY4TB5J8kXlq45uHDxqvul4LPSzr5PyPPjMDTlhaSfVUYRxA2cOIEWrnKnuQqX4SNuE8Q9cF7cIMswTyD850rHUmy9Qtx2r0CfChm0R0MMdi8Y2VxId1oKJ5e\/mMBX55TmgvXGdbN7Z+xc9GZLoV3XyBCuzcJyStzSju3jbvQ+JRbPnm59RHBKlEx414gc8a6Vp8f+PVRLQffGJtOPqq6IIBKSrhf2Ydt6JAkG06AIONHJTmTNyOVkH6Z5UWRhFEgiRw1xEYKbdWozf+x7BoV6MMistd8x9VbWTCNa7mqJkIdpfil+GMHspar8nIETQETI9MQmksLIy4FqCl7pS719mFSuA79deVN6+hEljbCC5fjxRBVngl4u8fxcb8Q8aLcUVXK6QRcfu5mkrrsuEAgqhz9aISgiIBb7e6DnlI4GPuCjXLxrIcmEmQw9FqjmXoniIXwFaHPrAVMzpD4ZKLOfUjyNWBCNqYtAZ\/ag8oBrZyEgsxpZ5UNcKxbRUrGiAq6HM\/9pFNfaNC0AxQY6paAUT4p\/kV\/sTNzJcdlMZp7IyrQjzsmW049cCSEejB\/Pnsw4zQ++n3YkYQOu9AX22wcF3GMqJewCug4sKyPMat4LrqyH0H+7Yv8ZfvwRYlRHBKSYViSAaa9PNuae8yMEJmcAaG2hXBvI6QMY9svfgNPG2kzzyq1kDJP8IwDlf0rz1CM\/j7xouBDLL+gnsFyDFb1dwlcqgch7x+X3FoxCS2vpYxYHyF1SwK3CBOOaLgoJ03p5ZTBAP1+gxVHxrfWJdCIDXBZpb7SEWyv1pm2R8jD8FvnbKDAKqWyQuRx9A4P6RIDsJaQqCGxiKv\/aPOYgb1IKSDApgVSVh+2cPaJFgLPMTcsat92HSNwHOVTefop+RZni2TYEvOotHSFYcvTcrF8NpeyKd9Jj\/5pH0NdJrY0juK7ELOOSqBrfslfVld0MInfrx3CVEpacB9zCijRfhq1+u+vDqtZjf8EANr1Eh36CQVbZurBVvpVuhvnWa3ICJW9lMiLsatV06IbD+6+v209WqVNP2vfXlsVyrEmFhd+axTtDPoaUnL4LRSON4bWWjnfLXuDk3jcQmO6A7cdNHEedZuOr5XloY9Iz9Oef3a0TMotBn6AsgTXrq\/UNyyO0MIc8O6qrvxka1KaMkd7ZAYKoACyqBo7Wf7PfALLFclwoD6QwXaoAIY\/26lvu5\/kbAjhqHPQOJVy2kd8766pd1vrxOFmKGgR0kw2HDcTndQVKj+zYfn1k71XwMKAvBUu3cG0VDh5QVhfDG5I4lRCRQWeJyejHrQm\/ucuUXbOeu94WPl\/GAgNAErkHN9CwU5hJ42ssjhG7+iOKG8wlOe0Oi7sq4BcAMu\/mgFBXM1\/bY++caaA9QJuM+MUk1c05cIGaN64APRXFyJolrKppdya0mHYrMoQBRumeEwm\/QVQ9zelBRK5oV5Ftbzw96fpKjpHY1VDgm7S6BxD0WlaV1Dee7iMqHy8edJWOTHwi5Zm8gGDVdQEhDbAQZIcc+XH+DcUJD26yLKNnQF1UhupwWs03QjUd73pKBIGD27mO61BHXH3mKhlo\/cvmyQaZHp93hnkYSzKuUQRfMzBaq2dCoibSm\/IRP0gcKB1qsli1xJnP1OiVi61eUHHOneshp8HK1lrf63r0xDnpndtxHZQc1kWNoEX0GQfUCrG9Q9QyudtrdZOZX\/yoTBQdH84pSUYVzVHLzQBW3aUsuKN9K\/Ewf2HVPdbOWQzEmnJxBzq7YphXENM8SU6gt3pAnSFjsG0T8QdFj5F81XVv0tM7AhJl2hSS6bJuCX2PsmuP4CoPS84mz0zM+C89\/YhezlzKnL7NiceLUMj3gtaJzAjFR+SbPp\/V\/5gkRy0pBEpLy40L4r9ajyEn1B0O5fC2Tnp\/FRcvm4vCirBxUF1LftVW0VQtcHpbkdaV29EqkHf6faQpVuWM+iLRlcya6aKypFXw0yUgkxbuKpzbXeAwd\/raXdMQkq0ENr9YH7\/FKVTBjsss9LgSRfW6PjrGCJim0m85o6UEPpZqcOQP32RanYjXfOyYElCze5B\/JAGgL3wxGq4yNmEBUC4H5wBHnq1WtTixqPklbhS5+Y919LPmHhSPVpai878O3SEJdc0U7fumP4y\/\/ceFsGbG6mJcnC5+e\/WBDwOFWnAhuXoDgymUuHrXmpzgLKNJHgNp\/9ZEQGkpnGdcT1bR5K8sEzfjciTwS1c9hX2Pd6Iu4WVhPInCVjLPJjBE0ESHpr8fJIO3dKUgbvK5PiNvfA+kQA2EIWAg+47RxZ7BLXSn1tDEVUu\/6XrRU1730O0XNyc+IHhabbCCyI6mU5KDDMTHVqvatBORTGSTm0hFU4Reac0J2fm51kXDEqid1K6lvQ9J13QcihxAR+jyZyCrOeItUaVYQ6kR+46kSt3E5gGBaOKzTiKpQTVeC5rE2QPZXQtODHI3HIHiIXjQC6Z\/SAmYISfLOW7s3vFt2m2YOxvXb0erUsTeR7UlquuZPvm7wUEZBDbHf0oUIzpwR81xYOoPj7UWoLAIP8gYKnBG\/zQ8ETGPk9G9CmMnoXVZzYE5VhgYXkqlSNBSN4JPHZvppWTErAEghfso0o7JmH7ixOYwtKG6G91laOlUWx\/y9c8\/g6TzVy4QHhivsefKzK\/oIBY8Vzkixp4FkqL+LZols+SUD9sofA6bQvdvoS19\/lmA+aojLv3KWzbCsi\/itnuFZ8Dacup7n6gs4xuYEIC+vdpvYuEEXKI6XNg4scAC7IhZJTeIN7YAuNXufXfiBEe3Z\/LDZEa5TO2hi5G4rLY+rWq8notNwjVG4Xbdi079Mz6b6J805XZ0rNclJAvBH7NMxu+xEyjhBslZrJqHTIVmvQURqkSVOblKg+nsmd6jvZ8i4ii2xAkluo8MiBT+wKsXCyHIZc58JjIpT8KA7qapL5OmO0SCLhfh9twqIwTBF58t9MGh7bId4043lSaVVAI\/oVYq3\/Arml4mgXr7xLwGgg3vbaWHgxr3Ms","iv":"c5fa8761018f401e1e3490916ce5c41f","s":"96ca58481135d606"}
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