Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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k7H8Njypiey71WPsXExnYA8Ftq2DkVAla2g\/JHTehrJiafylo463O0vQuXLsKFnzUl2hDb4q7Thv4L8tb09ifXlbiOMno73uTNtCaGyLSE6kJyEmctZGSURzk\/DMPrGM43NpNKcFZN0q6iqiYdsWxeBuGSWhx5DFPkGdiERIx0WcT8JZbglI1QMqgf2+1IM+1z59PK8\/xjFlgERWtdi\/M4a6ehonkiDZXkUilEWQDlqVrstATFSO8O9MxFSKMiVndBapr0LFhuLIDHbQldcSqzfGUH71+PukQ4wVsINXx0B9VSYsedAU\/d2icNXfAl+eAGgKbC24GTXw9y4gytD6Yq+rRIL4XUo4PjniKvnuuoFmbKt3H1CNjm99h6oS2utscvvwNXvOLE3UwFZGAD+1uYdd4VF1","iv":"6b1f866a1ec64a940c3f8dc7af060942","s":"c0330148605f6938"}
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