Marketing
December 19, 2018
Gucci is one luxury brand that successfully markets to different generations. Image courtesy of Gucci
By Sarah Ramirez
Although the purchasing power of younger consumers continues to grow, luxury brands cannot ignore Generation X and must balance marketing strategies that cater to three very different generations.
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