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Commerce

Maintaining a luxury status when using Facebook commerce

August 5, 2011

This DVF dress is sold on Facebook

 

By Kayla Hutzler

As social media evolves, it is important for luxury brands to adapt and accept it as a powerful medium to not only increase consumer engagement but to drive sales and collect consumer data as well.

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  1. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  2. Kering Foundation to examine violence against women, children via new research program
  3. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  4. Legendary architect Frank Gehry dies at 96
  5. Buccellati brings retrospective show to Shanghai
  6. A. Lange & Söhne opens doors to London flagship
  7. Luxury automakers reveal new concepts, activations at Art Basel Miami
  8. Gucci revisits archival looks in pre-fall campaign
  9. Mozzafiato brings Italian beauty to North America through culture and heritage
  10. Department store visits climbing ahead of holidays: Placer.ai
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HNWIs report surging interest in luxury cruises: Altiant, ILTM
From maps to masterpieces: Luxury needs a tour de force, not tinsel
Kering Foundation to examine violence against women, children via new research program