Columns
August 5, 2011
By Judy Jansen
With the advent of handheld mobile shopping, retailers must investigate an entirely unique approach to on-the-go merchandising.
{"ct":"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","iv":"7919320773e67f6af4e3ffd5fc178199","s":"4bfa105bb1b649a9"}
Share your thoughts. Click here