Columns
August 5, 2011
By Judy Jansen
With the advent of handheld mobile shopping, retailers must investigate an entirely unique approach to on-the-go merchandising.
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","iv":"d590a3171c93168f15bf342b996548f2","s":"276d1fc49d0e58b6"}
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