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Dec. 17, 2025
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Events/Causes

Jaeger-LeCoultre leverages film festival influence to market products

August 8, 2011

Jaeger-LeCoultre's Reverso watch

 

By Rachel Lamb

Swiss watchmaker Jaeger-LeCoultre is using its sponsorship of the 68th Venice International Film Festival to market its iconic Reverso model and increase brand awareness.

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  1. Hermès, Goyard lead consigner sales in 2025: Rebag
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  3. Sephora introduces new concept for SEPHORiA 2026
  4. Diptyque plays with the surreal in holiday tale
  5. Viceroy Hotels installs next chief executive
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Dolce & Gabbana sets up holiday market in NYC
  8. Chase opens new Sapphire Lounge in Las Vegas
  9. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  10. Qatar Airways creates sonic symphony with composer Hans Zimmer
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