Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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","iv":"a5c483b2c77c0fd2dd8eeee41b1107ba","s":"d4d73adf9233274f"}
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