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July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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","iv":"a64dcea502ea6f40b75b3bdf7b6dc723","s":"5c370b7eee4d017b"}
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