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July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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","iv":"657e0645df351f37832eac01db8b4291","s":"94032f970219e9db"}
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