Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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","iv":"ef834d5e173b5fbb8d3cbf0fb475ec4f","s":"3c0b88930a89f937"}
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