Mobile
July 14, 2015
Chinese model Liu Wen in Michael Kors; the brand's WeChat platform gets to know consumers as individuals
By Sarah Jones
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
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","iv":"6ba3bb55999b109d3bce310bd05656cc","s":"7854cd046c903690"}
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