Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

75pc of shoppers likelier to support businesses with similar values: report

January 8, 2019

Transparency is a growing concern for consumers. Image credit: Dior

 

Transparency around a brand’s corporate values is of increasing importance to consumers, particularly millennials and Generation Xers.

To read the entire article, please subscribe or