Marketing
January 8, 2019
Transparency is a growing concern for consumers. Image credit: Dior
By Sarah Ramirez
Transparency around a brand’s corporate values is of increasing importance to consumers, particularly millennials and Generation Xers.
{"ct":"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","iv":"5ecfca95e3c41bc6d3fb67e8a532928b","s":"0af4e03847ee7dad"}
Share your thoughts. Click here