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Retail

Luxury retailers need to compete with mass brands in personalization: report

January 10, 2019

While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.

 

By Brielle Jaekel

Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.

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