Retail
January 10, 2019
While consumers have changed the way they shop, bricks-and-mortar retail is still vital. Image credit: Neiman Marcus.
By Brielle Jaekel
Personalization in a bricks-and-mortar experience has become just as important as it is in digital, and with mass consumers expecting an elevated individualized experience, luxury brands need to work harder at delivering customized retail.
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","iv":"d472d29af9ee9d665b5e6aa196099c55","s":"140d55cb534aaf9c"}
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