Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
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","iv":"038d07e170876843d60f77636ae2c896","s":"516c24cb88e043fa"}
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