Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
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","iv":"81baa719b3cb30ce423a36351e9e19a6","s":"120f1c295e481343"}
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