Marketing
February 15, 2019
Marketers are looking for more authentic influencers. Image source: Talkwalker
By Sarah Ramirez
Less than a third of brands and agencies have an official influencer program in place, despite the field’s rapid growth in recent years.
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","iv":"841dc4bd52a59e414afb4feb00337e50","s":"87dfba230e6ce848"}
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