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Retail

Omnichannel shoppers 4 times more valuable for luxury brands: Forrester

February 28, 2019

Alibaba opens door for Richemont and Yoox Net-A-Porter in China. Image credit: Luxury Society Luxury ecommerce sales are expected to rise. Image credit: Luxury Society

 

By Sarah Ramirez

Affluents are increasingly drawn to online shopping because of convenience, but omnichannel shoppers spend more on luxury items than the average on- or offline consumer. 

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