Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Omnichannel shoppers 4 times more valuable for luxury brands: Forrester

February 28, 2019

Alibaba opens door for Richemont and Yoox Net-A-Porter in China. Image credit: Luxury Society Luxury ecommerce sales are expected to rise. Image credit: Luxury Society

 

Affluents are increasingly drawn to online shopping because of convenience, but omnichannel shoppers spend more on luxury items than the average on- or offline consumer. 

To read the entire article, please subscribe or