By Peter Hewitt
SoLoMo is currently talked about by many industry insiders as a handle to represent the future of mobile connectivity and engagement with customers, 1:1 marketing, integration with social networks, and geo-targeting of brand messages and daily deal coupons and promotions.
{"ct":"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","iv":"0ff0e63018368f89f666193ce4b7bafc","s":"7fffe84098424e82"}