Marketing
March 14, 2019
Image credit: China Luxury Advisors
By Sarah Ramirez
Regardless of sector, luxury brands need to refine their targeting practices as competition for business in China increases.
{"ct":"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","iv":"ceefccfbb5969d181045421825124d75","s":"57bd9182560eb001"}
Share your thoughts. Click here