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May 26, 2019
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Media/publishing

The Economist relaunches lifestyle publication

March 14, 2019

The Economist's new logo for the 1843 publication. Image credit: The Economist

 

By Staff reports

Weekly newspaper The Economist is investing further in its lifestyle publication concept, at the same time that lifestyle publishers seek more business-to-business endeavors.

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  1. Giambattista Valli brings couture perspective to more consumers with H&M
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Four Seasons revamps Los Cabos' Eastern Cape
  6. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Galeries Lafayette creates in-store trip planner to ease shopping
  9. BMW MMS campaign achieves 30pc conversion rate
  10. Nordstrom contemplates dressing room iPads to elevate customer experience
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