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Marketing

Luxury marketers can no longer view Chinese consumers as a monolith

March 14, 2019

China Luxury Advisors Image credit: China Luxury Advisors

 

By Sarah Ramirez

Regardless of sector, luxury brands need to refine their targeting practices as competition for business in China increases.

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  1. Audi offers vision of progress in Janelle Monáe campaign
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  5. Bentley goes full throttle on consumer engagement, sustainability
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Day's wrap: Delvaux, Moët Hennessy, Aston Martin, Yoox Net-A-Porter and Douglas Elliman
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  9. Dior explores the craft of Sauvage in new campaign
  10. Consumers are mobile gamers, mobile gamers are consumers
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