Marketing
March 14, 2019
Image credit: China Luxury Advisors
By Sarah Ramirez
Regardless of sector, luxury brands need to refine their targeting practices as competition for business in China increases.
{"ct":"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","iv":"df787b513a633eb4d5bd5214dfa7db78","s":"d77647fcaf18c6d2"}
Share your thoughts. Click here