Retail
March 19, 2019
Balmain is one of the luxury brands partnering with Facebook on virtual reality. Image credit: Balmain
By Sarah Ramirez
With almost a third of consumers preferring to see and interact with products in-person rather than shop online, brands have opportunities to reinvent retail experiences.
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","iv":"a3d19aa6c593fec1bcecf644ceb46fae","s":"c5fddb19ec1644e3"}
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