Retail
March 19, 2019
Balmain is one of the luxury brands partnering with Facebook on virtual reality. Image credit: Balmain
By Sarah Ramirez
With almost a third of consumers preferring to see and interact with products in-person rather than shop online, brands have opportunities to reinvent retail experiences.
{"ct":"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","iv":"af0b51089f6335804960289fdf0406f4","s":"35ce6e079cc73475"}
Share your thoughts. Click here