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Retail

Retailers leverage FOMO, customization for experiential push: Fashionbi

March 19, 2019

Balmain is one of the luxury brands partnering with Facebook on virtual reality. Image credit: Balmain

 

By Sarah Ramirez

With almost a third of consumers preferring to see and interact with products in-person rather than shop online, brands have opportunities to reinvent retail experiences.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. France welcomes first Case Loewe location
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  10. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
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