Retail
March 19, 2019
Balmain is one of the luxury brands partnering with Facebook on virtual reality. Image credit: Balmain
By Sarah Ramirez
With almost a third of consumers preferring to see and interact with products in-person rather than shop online, brands have opportunities to reinvent retail experiences.
{"ct":"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","iv":"9aa976cb291a32d7660b87c013d5cd4e","s":"62147e9f9e0577cf"}
Share your thoughts. Click here