Retail
March 19, 2019
Balmain is one of the luxury brands partnering with Facebook on virtual reality. Image credit: Balmain
By Sarah Ramirez
With almost a third of consumers preferring to see and interact with products in-person rather than shop online, brands have opportunities to reinvent retail experiences.
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","iv":"c609d72ce59e5e09dcc81ce606df2809","s":"1f76f2265bd5489d"}
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