Travel and hospitality
March 28, 2019
The Oberoi, New Delhi. Image courtesy of Oberoi
By Sarah Jones
Hospitality group Oberoi Hotels & Resorts is putting the emphasis on its employees in an updated brand identity based on consumer insights.
{"ct":"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","iv":"955c1177ea2e5777e16a2682045ebba3","s":"a4e3858adb506aa8"}
Share your thoughts. Click here