Travel and hospitality
March 28, 2019
The Oberoi, New Delhi. Image courtesy of Oberoi
By Sarah Jones
Hospitality group Oberoi Hotels & Resorts is putting the emphasis on its employees in an updated brand identity based on consumer insights.
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","iv":"d8fc213b987fc4c71008b71fafaabe1c","s":"8ae0eb1c9b995ed6"}
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