Travel and hospitality
March 28, 2019
The Oberoi, New Delhi. Image courtesy of Oberoi
By Sarah Jones
Hospitality group Oberoi Hotels & Resorts is putting the emphasis on its employees in an updated brand identity based on consumer insights.
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","iv":"4129186baff30280e5c139c65e82f078","s":"fad903b7426b1c15"}
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