Travel and hospitality
March 28, 2019
The Oberoi, New Delhi. Image courtesy of Oberoi
By Sarah Jones
Hospitality group Oberoi Hotels & Resorts is putting the emphasis on its employees in an updated brand identity based on consumer insights.
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","iv":"ea3eda60e1469efde2cff8be31d00b97","s":"54fc7c2fe72c15a5"}
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