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Software and technology

Luxury brands are tech companies: Wired editor

April 11, 2019

BMW X2 M35i BMW is among the luxury brands disrupting their own industry through tech. Image credit: BMW

 

By Sarah Ramirez

CAPE TOWN, South Africa – Luxury brands need to embrace their roles as technology companies to keep up with disruptors and thrive in a changing world.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Sephora highlights the integral presence of Black beauty
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. New film from Moncler marks return to Winter Olympics
  10. Balenciaga makes holiday statement in new campaign
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