Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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","iv":"f82751d87bf49af8914a4a16b2115f80","s":"cff48d0f6a56d906"}
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