Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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