Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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","iv":"c1b5fd5292901e0ba65533b2751d5a5b","s":"2b6c22b0e0051194"}
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