Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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","iv":"5889fddc00447751694453e4072e094e","s":"d863c7d5cd6434bf"}
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