Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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