Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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","iv":"f768f5f2c1247404e0753a84002584b6","s":"007308a2d715b5f2"}
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