Marketing
April 26, 2019
Luxury experience is about the personal touch. Image credit: Ponant
By Sarah Jones
As spending on experiences continues to eclipse sales of luxury goods, brands across sectors need to consider how they are delivering personal interactions that take consumers’ individual preferences into account.
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