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Marketing

Luxury brands need to overcome “guilt factor”

May 10, 2019

Marc Jacobs fragrances are produced by Coty. Image credit: Marc Jacobs

 

By Brielle Jaekel

NEW YORK – The term “luxury” can incite a variety of feelings from affluent buyers, and while many think of these shoppers as having endless funds, feelings of guilt are a significant part of buying luxury.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. IWC supports global marathon to prompt thoughtful water consumption
  10. Subscribe now: $12 for 12 weeks
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