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Marketing

Luxury brands need to overcome “guilt factor”

May 10, 2019

Marc Jacobs fragrances are produced by Coty. Image credit: Marc Jacobs

 

By Brielle Jaekel

NEW YORK – The term “luxury” can incite a variety of feelings from affluent buyers, and while many think of these shoppers as having endless funds, feelings of guilt are a significant part of buying luxury.

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  1. The future of successful luxury brand collaborations
  2. Luxury Unfiltered: How Italian luxury is regaining the lead
  3. BMW Group, London Symphony Orchestra continue partnership with open-air concert
  4. Chanel unveils new handbag campaign starring Jennie Kim
  5. Bulgari reopens Via Montenapoleone flagship in Milan
  6. Moynat, Saks present M Collection pop-up series
  7. Lalique opens five-story flagship in New York
  8. Mugler taps new creative leader
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Zalando launches partnership with Diane von Furstenberg
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