Marketing
May 20, 2019
Facebook looks to serve both advertiser and user. Image credit: Facebook
By Brielle Jaekel
NEW YORK – In today’s content environment, many marketers have trouble seeing that one-to-one interactions mean much more than a large billboard on a busy highway. But Facebook executives are working to help them see past this.
{"ct":"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","iv":"bfd816774a49138d951cd6d09725c4fd","s":"be9267b1fff6e104"}
Share your thoughts. Click here