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Retail

Millennials push impulse shopping, flexing brands

May 20, 2019

Millennials are driving retail insights. Image credit: Bloomingdale's

 

By Brielle Jaekel

Consumers have a long history of flaunting specific brands to showcase their status, but new research shows millennials are more interested in showing off sport clothing brands than luxury names.

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  1. Delvaux follows city rhythm in ‘A Brilliant Idea’
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  4. Prada taps ‘Re-Nylon’ profits to resource environmental education
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Dior traces fashion heritage at SCAD FASH Museum
  7. Luxury brands launch crossover ambitions at Milan Design Week
  8. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  9. Blancpain opens submissions for 2026 Imaginist Literary Prize
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