Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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