Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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