Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
{"ct":"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","iv":"be58ad39ff20c3e5949e9bd6b56865f3","s":"be3d938b54474408"}
Share your thoughts. Click here