Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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