Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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","iv":"ef08082803fcfb13ad41be46715f333c","s":"9ce46631831f661c"}
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