Retail
May 28, 2019
Window display for Prada's Galeries Lafayette popup. Image credit: Prada
By Brielle Jaekel
Luxury brands have placed pop-ups at the core of their strategies, allowing these designers to keep up with the changing retail landscape while maintaining their exclusive status.
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","iv":"88aae49d21a837ddcdcabb5e692af2ba","s":"b93b1b52b87f39fc"}
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