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Jan. 21, 2020
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Apparel and accessories

Tod’s blends UGC, branded content in multichannel series

May 28, 2019

Katrin Thormann rides around New York in her Tod's. Image credit: Tod's

 

By Brielle Jaekel

Italian fashion brand Tod’s is lending support to consumers who let their feet do the wandering in a new adventurous series that blends influencer and user-generated content.

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  1. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  2. Presentation decks and agenda for Luxury FirstLook Jan. 15
  3. Elevated moments differentiate luxury experiences
  4. Ecommerce will be biggest retail channel by 2021: Euromonitor
  5. Have luxury brands learned their lessons about Chinese New Year campaigns?
  6. Urban air mobility is simultaneously time saver, status symbol: Blade exec
  7. Day's wrap: Wealthy worth $110tn, Jean Paul Gaultier, Burberry, La Perla, Town & Country and Saks
  8. Cannabis: Making a case for luxury to dive in
  9. Burberry signifies China importance with Shanghai as venue for fall-winter show
  10. Dior goes for gold with flashy J'adore campaign
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