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July 11, 2025
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Apparel and accessories

Tod’s blends UGC, branded content in multichannel series

May 28, 2019

Katrin Thormann rides around New York in her Tod's. Image credit: Tod's

 

By Brielle Jaekel

Italian fashion brand Tod’s is lending support to consumers who let their feet do the wandering in a new adventurous series that blends influencer and user-generated content.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
  4. Luxury Unfiltered: When was the last time you truly surprised your client?
  5. Schiaparelli exhibition coming to UK’s V&A
  6. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  7. Ulta Beauty acquires UK-based Space NK
  8. Four Seasons Yachts names CEO
  9. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  10. Givenchy debuts Matthew Williams-approved ambassador
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35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
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Off the Cuff: A Q&A with The Calendar Group’s Nathalie Laitmon