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Luxury Memo special reports

Off-price – Luxury Memo special report

May 28, 2019

Off-price requires a balancing act for luxury brands. Image courtesy of Bicester Village

 

By Joe McCarthy

Luxury brands develop their reputation by being exclusive, which makes selling products off-price inherently risky.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. In prestige beauty category, hair outpacing fragrance purchases in US: Circana
  8. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Luxury Unfiltered: Why halo strategies from legacy brands need attention
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