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Dec. 18, 2025
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Apparel and accessories

Balmain lets consumers control the action in fall campaign

May 31, 2019

Balmain's fall/winter 2019 campaign features Cara Delevingne. Image credit: Balmain

 

By Sarah Jones

French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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