Apparel and accessories
May 31, 2019
Balmain's fall/winter 2019 campaign features Cara Delevingne. Image credit: Balmain
By Sarah Jones
French fashion label Balmain is turning consumers into directors by giving them the choice of how the plot of its latest campaign should develop.
{"ct":"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","iv":"9355662a98f8e43cc1ca8248346a2dd9","s":"5bcbe0834c73ac11"}
Share your thoughts. Click here